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Maintaining Brand Equity - What it means to take care of your people
What does taking care of your people during a crisis mean? It means different things to different people, for different industries, and for
Sandra Fianko
Apr 2, 20202 min read
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Maintaining Brand Equity During a Crisis.
A strong brand equity can take many years and seamless collaborative effects from all business functions to build. Unfortunately, barring an
Sandra Fianko
Mar 29, 20201 min read
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How to avoid rebranding pitfalls and be successful.
We understand that rebranding is not the only solution to all corporate identity problems. However, rebranding has its advantages. . . . Nev
Sandra Fianko
Oct 25, 20162 min read
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Why should my business rebrand?
If you are following trends, you will notice that a number of large companies have undergone some form of rebranding recently. As a business
Sandra Fianko
Sep 25, 20163 min read
75 views
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