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Maintaining Brand Equity During a Crisis.
A strong brand equity can take many years and seamless collaborative effects from all business functions to build. Unfortunately, barring an
Sandra Fianko
Mar 29, 20201 min read
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Is Your Logo Evolving with Your Business? Five Questions to Ask.
Brand development is a journey, not a static phenomenon, that is why it is imperative that it is reflected in the brand visuals of a...
Sandra Fianko
Jan 30, 20172 min read
48 views
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How to avoid rebranding pitfalls and be successful.
We understand that rebranding is not the only solution to all corporate identity problems. However, rebranding has its advantages. . . . Nev
Sandra Fianko
Oct 25, 20162 min read
91 views
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Why should my business rebrand?
If you are following trends, you will notice that a number of large companies have undergone some form of rebranding recently. As a business
Sandra Fianko
Sep 25, 20163 min read
75 views
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How to develop a winning brand identity.
Creating a brand takes time, careful planning and effective implementation of the plans. Creating an identity that reflects the brand is nei
Sandra Fianko
Aug 20, 20165 min read
71 views
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